Mercedes-Benz Webspecial - Viano X-CLUSIVE
The Viano X-CLUSIVE is the highclass van of Mercedes-Benz. As part of an new campaign (print, pos, digital) Scholz & Friends Interactive was asked to develop a webspecial that shows the exlusiveness and luxury of the new Viano model.
The idea
There are a lot of different components that make the Viano X-CLUSIVE a highclass van near perfection - from the motor, the radiator grille, the front spoiler and many more. In the webspecial we show the different luxury components from three different point of views. In between the changement we transform the van into a mysterious and chic 3D-wireframe-model that explores some glamourous environments on his way to his next stop.
My part
Idea, concept development and interaction design from rough to fine.
Agency
Scholz & Friends Interactive, Berlin
Launch
2007
The Viano X-CLUSIVE is the highclass van of Mercedes-Benz. As part of an new campaign (print, pos, digital) Scholz & Friends Interactive was asked to develop a webspecial that shows the exlusiveness and luxury of the new Viano model.
The idea
There are a lot of different components that make the Viano X-CLUSIVE a highclass van near perfection - from the motor, the radiator grille, the front spoiler and many more. In the webspecial we show the different luxury components from three different point of views. In between the changement we transform the van into a mysterious and chic 3D-wireframe-model that explores some glamourous environments on his way to his next stop.
My part
Idea, concept development and interaction design from rough to fine.
Agency
Scholz & Friends Interactive, Berlin
Launch
2007
